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ChartMogul: Getting Key Metrics for SaaS Businesses
Keeping track of key metrics is essential in order to understand what drives the success of your business. ChartMogul is a powerful analytics tool designed for SaaS businesses — here’s how it works.
Chartmogul cuts through the clutter to give you key metrics so you can run your business.
SaaS businesses deal with a massive amount of data. The subscription business model is focused on maximising renewals — which raises more complex questions that must be answered by analyzing collected data.
Will offering region-specific payment strategies increase conversion rates and renewal rates? What are the key factors affecting churn for your product? The answer to these questions can be found by assessing a variety of KPIs, such as MRR, recurring revenue, customer acquisition cost (CAC), and lifetime value (LTV).
Subscription analytics with spreadsheets can take a significant amount of time. ChartMogul, however, provides subscription-based businesses with a powerful plug and play tool set that adds context to metrics, allowing business owners to focus less on analysis and more on action.
ChartMogul can help you streamline subscription analytics — read on below for how it can benefit your business?
What is ChartMogul?
ChartMogul is a subscription analytics suite that provides SaaS businesses with a range of tools and dashboards that can be used to understand the insights provided by KPIs and create consistent business growth.
Using ChartMogul, SaaS founders are able to track performance in real time — the dashboard provides a variety of pre-built filters that simplify the process of analyzing the vast amount of data collected from the subscription business model.
A major advantage offered by ChartMogul is the ability to share insights across entire teams. Cloud based reports can be shared with relevant team members & advisors. A key difference between ChartMogul and other analytics platforms is that ChartMogul doesn’t charge a per-user rate, allowing businesses to track and share analytics data without worrying about access or monthly cost.
ChartMogul Pricing & Plans
ChartMogul offers a unique pricing model. Rather than charge a set rate per user, per month, ChartMogul operates based on monthly recurring revenue.
SaaS businesses are able to access the entire suite of tools, including all subscription metrics, billing integrations, export functionality, and APIs, for free — for businesses with up to $10,000 in monthly recurring revenue (MMR).
ChartMogul’s startup-friendly pricing model makes it ideal for new ventures seeking a robust analytics suite in critical early growth stages. The paid “Scale” plan starts from $100 monthly, and are designed for businesses turning over more than $10,000 in MMR. Plans scale in $25 increments for every additional $10,000 MMR.
In addition to providing all of the basic functionality of ChartMogul, the Scale plan also includes non-subscription revenue metrics, customer lists, and custom charts. For large-scale businesses, a “Volume” plan is available that provides a dedicated CSM.
ChartMogul Subscription Analytics
The ChartMogul subscription analytics suite allows users to set and track specific goals, using a variety of filters that include plan group, billing cycle, and location. Users can also create custom filters that facilitate the analysis of more complex segments such as lead source, industry, and NPS score.
The cohort analysis features offered by ChartMogul allow users to assess the way subscriptions change over time, filtered by region, discounts, or custom filters. Isolating the factors that affect churn within a subscription model can be difficult — the system assists in identifying retention issues and creating effective strategies to address them.
ChartMogul Revenue Recognition & Xero
Keeping revenue data accurate and up to date is essential to the success of any business model. ChartMogul allows users to control how revenue is recognized, streamlining the revenue management process and allowing team members to focus on the key SaaS metrics for their business.
By automating financial reporting, ChartMogul allows users to instantly generate recognized and deferred revenue recognition schedules. ChartMogul integrates with Xero in order to sync invoice data, purchase, transactions, relevant line items, and transaction data.
If you’re running a subscription-based business, it’s likely you’re already managing your accounting flow through cloud-based software like Xero. ChartMogul is able to take the data you’re already collecting and use it to deliver deeper insight into your business.
SaaS metric analysis doesn’t have to be complicated — if you’re interested in getting ChartMogul set up for your SaaS business, reach out to Fullstack for a consultation today.
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Stuart Reynolds is the founder of Fullstack Advisory, an award-winning accounting firm for businesses leading the future. He is a 3rd generation accountant who specialises in tech companies, agencies and entrepreneurs.